ABOUT THE LOGO
Clarity in message
Though work was done with other forms, the circle was kept at the forefront. In this case, the circle was an interpretation of spotlights – fashion, runways, a theatre marquee. It connotes show, but not artificiality; glamour, but not ostentation. Objectively, the circle is a symbol of perfection, and eternity, the embodiment of grace and simplicity.
Lowercase letterforms were chosen because they cast off formality. Yet in the combination of the letterforms, elements, and sizes, the mark remains solid and immovable.
Everything about the DOS logo is circular and moving, similar and contrasting, stable and energetic.
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